Tokyo’s varied sightseeing districts double as shopping districts, many of them with their own character and specialties. The following is a general rundown of what to expect on the shopping scene of each district so you can familiarize and prepare yourself for a shopping spree in the big city.
Centered around Shinjuku Station, a major transportation hub and the busiest train station in the world, this district is home to half a dozen major department stores, including several companies’ flagship stores; as well as outlets of Japan’s largest electronics retailers combined with a host of other shops and boutiques along its streets and underground shopping arcades.
Around Shibuya Station is another large shopping district that is the birthplace of many of Japan’s youth fashion trends. It is home to some well known, trend setting clothing stores such as Shibuya 109, as well as dozens of small fashion stores along its streets. Small boutiques, including high fashion and designer brands, continue to be found through to Aoyama and Daikanyama where the atmosphere is more subdued compared to the electric brightness of Shibuya.
Harajuku has a split personality with two parallel shopping streets that cater to very different shoppers. Omotesando, known as Tokyo’s Champs-Elysees, is a tree lined avenue with upscale boutiques, cafes and several leading designer brand shops. Takeshita Dori, on the other hand, is a center of youth fashion and counter culture found along a narrow street crammed with shops and cafes targeting the younger, teenage crowd.
The Ginza features high end department stores, boutiques, art galleries and designer brand stores. Nearly every leading Japanese and international brand name fashion and cosmetics company has a presence here, as well as major electronics brands such as Sony and Apple. The shopping extends into the nearby Yurakucho area with more department stores, boutiques and electronic retailers.
The Nihonbashi district served the capital as one of the leading centers of trade and commerce during the Edo Period. It is the site of the flagship branch of Mitsukoshi, Japan’s first department store and many smaller shops with centuries-long histories. Thanks to tasteful, recent redevelopment that built on the district’s history, Nihonbashi will delight shoppers with an interest in traditional products and regional foods.
The Marunouchi district, on the west side of Tokyo Station, is a business district where many of Japan’s largest companies have their headquarters. The lower floors of several of the office buildings along the central Nakadori avenue contain cafes, restaurants and an abundance of shops. Additional department stores and an underground mall can be found at nearby Tokyo Station.
Ikebukuro is another large shopping district centered around Ikebukuro Station, Japan’s second busiest train station. Ikebukuro is a battleground between large department store groups including Sunshine City, Tokyo’s first city within a city. Ikebukuro also competes with Akihabara as an electronics center, with big electronics retailers aggressively expanding in the area.
Odaiba is a popular shopping and entertainment district built on a man made island in Tokyo Bay. The island is a trendy date spot, and its Aquacity, Decks and Diver City shopping malls cater to this crowd by mixing shopping with entertainment. Odaiba also has the Palette Town shopping complex with the Venice themed Venus Fort shopping mall aimed at young women.
Opened in May 2012 at the base of the Tokyo Skytree, the Tokyo Solamachi is an exciting shopping and entertainment complex with over 300 shops and restaurants, including shops related to local Tokyo specialties and many unique souvenir shops.
The Roppongi district had a facelift with the opening of the Roppongi Hills and Tokyo Midtown complexes which brought in hundreds of new upscale shopping and dining choices. Most shops specialize in fashion, accessories, household goods and interior design.
The shops along Sugamo’s popular 800 meter long Jizo Dori shopping street cater to an elderly clientele. The street is named after a beloved statue of the Jizo Bodhisattva that stands on the grounds of the local temple and is believed to have healing powers. The district is particularly lively on the 4th, 14th and 24th of every month when the temple holds a small festival.
Akihabara is home to many electronics retailers such as Yodobashi Camera, Yamada Denki, Laox and Sofmap as well as hundreds of small discount electronics shops that are jammed along the district’s streets and back alleys. Akihabara is also the center of Japan’s burgeoning otaku culture with dozens of shops devoted to anime, manga, collectibles and games.
Kappabashi is a specialty district that caters to restaurants. Found around Tawaramachi Station on the Ginza Subway line, not far from Asakusa, the district’s shops sell everything a restaurant needs (except for fresh food) including cookware, ceramic, earthenware, knives, furniture, and even the plastic and wax food samples found in restaurant displays.
Other specialized shopping districts found around Tokyo include Jimbocho, located north of the Imperial Palace, which is known for a high concentration of book publishers and book stores; and Ochanomizu (one stop from Akihabara Station on the JR Sobu Line) which is a haven for shoppers looking for musical instruments and sports equipment. Popular souvenir items such as yukata, kokeshi dolls and woodblock prints may be difficult to find in shopping areas geared toward Japanese shoppers, although large department stores usually carry a variety of traditional Japanese goods, typically at high quality and price levels.
More variety and lower prices are offered by souvenir shops found in districts popular among foreign tourists, such as Asakusa, Akihabara and the Tokyo Skytree. Nakamise Dori, the shopping street along the approach to Sensoji Temple in Asakusa offers a particularly wide selection of souvenirs. Another favorite among tourists is the Oriental Bazaar along Omotesando in Harajuku.
Finally, 100 yen shops sell lots of everyday items that make popular souvenirs such as chopsticks, sake cups, stationery, home decorations and other items, at an affordable 108 yen per item (100 yen plus 8 yen tax). 100 yen shops can be found all over Tokyo with one of the largest located on Takeshita Dori in Harajuku.
Those interested in food markets should head to the Tsukiji Outer Market which continues to sell fresh seafood and produce in the lively stalls that pack the district’s narrow lanes despite the fact that the adjacent wholesale market closed in autumn 2018.
Flea markets specializing in second hand goods are also held throughout Tokyo at some temples, shrines and other public venues. They are usually held on Sundays, either every week or every other week, and usually have vendors selling second hand goods such as clothes, tools and antiques.
DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.
DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and Wynn, JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, The Westin, Renaissance, Hilton, Conrad, W, Sheraton, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.
Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.
DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.
At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a table, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with table enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.
DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.
Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.
DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.
Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.
At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes.
DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.
Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing, Media and Advertising Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 100,000 members to the International Association of Digital Marketing Professionals (visit https://iadmp.org). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.
The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;
DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.
DigiMarCon Conference Series is the annual gathering of the most powerful brands and senior agency executives in your region. The Sharpest Minds And The Most Influential Decision Makers - Together for Two Days.
Who Attends Our Conferences
Brands • Agencies • Solution & Service Providers • Media Owners • Publishers • Entrepreneurs • Start-Ups • Investors • Government • Corporates • Institutes of Higher Learning